"The issue has come up with our football coaches a couple times -- with the extra week and if we did expand, would we be more competitive?
I would say in some years they might be right. But has it enhanced the competitiveness of the ACC in football? Has it enhanced the competitiveness of the WAC? I don't know.
Just because you have a championship doesn't make you more competitive. It's about coaching the players. The SEC game has been a marketing bonanza. I wouldn't discount that. But others have struggled with it."
I have one thing to say: Marketing is a verb.
It is this kind of stone aged thinking that is going to keep the conference down for years to come. Essentially the commissioner is conceding that the SEC players and coaches are better and the B10 is more like the WAC or ACC at this point. If I were a B10 Athletic Director right now I would either be looking for a new job south of the Mason Dixie line or organizing a coup.