The worst kept secret in NFL logo history was reveled yesterday. The Detroit Lions changed their logo and hoped to signal a change in the direction of the franchise.
“We are undergoing an organizational transformation right now, It’s not just about those 53 guys competing on Sunday afternoon. It’s about changing a culture within our organization and within our community that says, ‘We are going to do this the right way and we are going to start from the ground floor and we’re going to build a championship football team that year-in and year-out the people of the City of Detroit can be proud of.’ This is our representation of that.” ~ Lions GM Tom Lewand
Personally, I had no issues with the old logo. It was both fierce and cute at the same time. Maybe that was the problem. I doubt it. I really can't complain about what they have done with the new logo. It looks cool and I will buy a hat with the new logo as soon as I find one I like. Alternative logos depicting the be-heading and/or hanging of Matt Millen were rejected by focus groups.
Coming off an infamous 0-16 season is as good a time to change your image as any. The most visible change is adding eyes and teeth to Bubbles the Lion. I guess expecting a mascot to compete in the NFL without the ability to see or eat is asking for trouble.