Normally I am giddy with excitement when the large manila envelope from 1000 South State Street arrives every year, for within that package I know I will find the first signs of fall.......
woo hoooooo happy dance
However---this year the package contains not only tickets, and the generic stadium football guide telling you what size fanny-pack you can and can't bring in, but it also has ADVERTISEMENTS!
Oh yeah---from Pontiac, adidas, the Big Ten Network, at&t, the Health System, and wait....on the inside of the Michigan Football 2008 Stadium Guide there are more ads for MDen, Alro, BCBSM, Meijer(s), and Absopure.
And, a wallet-sized card with the schedule and Rich Rod on the front.
Someone please correct me if I'm wrong (wait your turn in line, jeez) but this is the first year that I can remember getting ADS in with the football ticket package. Which seems just plain a) sad, b) an indicator that even we have gone over to the dark side, and c) the DEATH of our tradition not the continuation.
In an interview with The Monroe Street Journal from the Business School in 2007, Bill Martin said the following, "You talked about our traditions. Is the name of Michigan Stadium for sale? No. Are we proposing to put advertising in Michigan Stadium? No. You know how much that costs me to not put advertising in Michigan Stadium? Probably close to 4 - 5 million dollars."
Yeah Mr. Martyr, I mean Martin--how much are you getting for the advertising IN the football envelopes????? (as opposed to ON the stadium)
Yet another example of what the definition of "is" is----
shattering my rose-colored glasses for good.